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Início > Publicações > 5M3

É uma publicação do OberCom que tem como objectivo proporcionar uma actualização regular da produção de conhecimento nas Business Schools Europeias e Norte-Americanas, aos gestores e profissionais do sector dos media em Portugal.

5M3 - Changing the Rules or Ruling the Change? Effects of Citizen Journalism on the Competitive Landscape and the Business Models of the News Media

5M3 - Digital Technologies and Traditional Media: It’s a New Playing Field

5M3 - Thinking about the future: Three planning systems and effectiveness in a public service media firm

5M3 - User Motivation on Generating Content. A critical review of recent research and an analysis of motivation for different UGC types

5M3 - Emergence of Platforms for user-generated advertising

5M3 - Integration of the news and the news of integration: a structural perspective on news media changes

5M3 - Changes in News Work: Implications for Newsroom Managers

5M3 - The Paradigm Shift in Advertising and its Meaning for advertising-supported Media

5M3 - Costumer Differentiation and Interaction: Two CRM Challenges for Public Services Broadcasters

5M3 - The Future of TV Commercials: Not as Bleak as Proclaimed

Total de 12 artigos, 10 por página 1 2